Liberdade: A Taste of Tokyo in São Paulo

Today we are publishing a guest post by Jeff Fuller about one of the most interesting and diverse neighborhoods of São Paulo called Liberdade, which means freedom in Portuguese. Hope you enjoy it! 

Liberdade is a traditionally Japanese neighborhood located near the center of São Paulo. It makes for an interesting exploration of Brazil’s diverse population and history of immigration.


Brazil and Japan established diplomatic relations in 1895. A little over a decade later, the first boat of Japanese immigrants, the Kasato Maru, arrived in Brazil with 790 people, many of them farmers escaping hardships in the wake of the Russo-Japanese War. Most of the early immigrants worked on coffee plantations in southern Brazil and some managed to run coffee plantations themselves. Later, many Japanese would settle in the Amazon River region. The Japanese often faced prejudice and difficulties assimilating into Brazilian society. As years went by, many of them moved away from farms and to larger cities like São Paulo. During WWII, authorities in Brazil looked upon the Japanese immigrants with suspicion as it was fighting against the Axis Powers. After the war, the position of the immigrants improved and additional waves of immigrants were allowed to enter Brazil. Liberdade became the home of Japanese immigrants in the early twentieth century and today constitutes to be the largest community of Japanese outside of Japan.

Praça da Liberdade

Liberdade is noted for its Sunday market in the Praça da Liberdade, just outside of the Liberdade Metro Station. You will find the square occupied on one side with food vendors selling soba noodles, takoyaki, yakimochi, and more. In another portion of the square, artisan sell pottery, clothing, jewelry, decorative items, cooking utensils and many other goods.
If you’re in the vicinity of the Praça da Liberdade, but not in the mood for Japanese food, stop by Yoka, a pastelaria just off the square at Rua dos Estudantes, 37, for some of the most delicious pastel in all of São Paulo.

Rua Galvão Bueno

A walk down Rua Galvão Bueno between the main square and Rua São Joaquim is a journey that will make you think you’ve been magically transported from São Paulo to Tokyo. The street, like other streets in Liberdade, is adorned with Japanese style lampposts. Near a highway overpass is a large red torii, a Japanese gate often found in front of Shinto temples in Japan. Along the street, you can find several shops selling Asian foods and goods that may be difficult to find elsewhere in São Paulo.

The Marukai market is an especially popular place to browse and sample exotic grocery items, although it is often uncomfortably crowded. Other shops sell souvenirs, a mix of samurai swords, sake, geisha dolls and teacups along with traditional Brazilian souvenirs like flip-flops, soccer jerseys, and gemstones. Along Galvão Bueno, you’ll also find vendors sitting on the sidewalk selling pirated items. These people hurriedly scoop up their goods into their blankets and run away whenever the police come down the street. A walk down Rua Galvão Bueno is also interesting for its street art and historic architecture. Some buildings are in better shape than others.

Rua Tomás Gonzaga

As you walk down Rua Galvão Bueno, you might want to make a turn into Rua Tomás Gonzaga and stop by one of the many restaurants lining the street. Lamen Kazu, located at number 51, offers delicious bowls of Japanese noodles. Another interesting spot is Kintaro (number 57), a fusion between a Brazilian boteco and a Japanese izakaya (sake bar). The bar is apparently popular with sumo wrestlers, although I’m not sure how they could possibly squeeze themselves into this tiny place. If you’re after sushi, try Yamaga at Rua Tomás Gonzaga 66, a restaurant listed by the Guardian as one of the top ten budget restaurants in São Paulo. These spots are but a sample of the many restaurants along Rua Tomás Gonzaga.

Museu Histórico da Imigração Japonesa no Brasil

If you want to learn more about Japanese-Brazilians, there is no better place to visit in Liberdade than the Museu Histórico da Imigração Japonesa no Brasil. The museum does an excellent job documenting the story of Japanese immigration to Brazil, the challenges the immigrants faced in their new country, and the contributions they made to Brazilian culture. While only a select number of the informational panels in the museum have English translations (most are only in Portuguese and Japanese), the museum has plenty of interesting physical exhibits that help recount the history: models of the boats that brought the immigrants to Brazil, a reproduction of a cabin used on a coffee plantation, and photographs and personal items belonging to the immigrants. The museum is located in an office building at the corner of Rua Galvão Bueno and Rua São Joaquim.

Whether you come to Liberdade for the Sunday market, to shop for exotic groceries, gifts or gadgets, or to learn more about Japanese immigration to Brazil, you’ll be left with a deeper appreciation of the diversity of Brazilian culture.

About the author: Jeff Fuller spent six months in Brazil to study Portuguese and learn about Brazilian history and culture. During his stay, he based himself primarily in São Paulo. His travels in Brazil were part of a year-long career break from practicing law. Continuing to travel and study languages, he shares his travel experiences on his blog, Jeff has a B.A. in English from Davidson College, a M.A. in history from the University of Mississippi and a J.D. from the University of Tennessee College of Law.