The Spanish language is native to 16.4% of the US population. Every fourth resident of the country can speak it. According to the latest surveys of Internet World Stats, Spanish is also the third-most-common language on the web. It’s used by approximately 344,448,932 people on the internet, representing 7.9% of all surfers.
You don’t speak Spanish yet? Then it’s high time to delegate some of your college academic assignments to a writing platform EssayPro and get the hang of the basics. The above-mentioned numbers are expected to grow substantially in the coming years, so there’s no time to waste.
Given that the Spanish population of the United States is active internet users, they need a lot of content in their mother tongue. That’s why websites should start translating their pages into Spanish. The sooner, the better.
Below, we will explain why your business’ success depends on speaking your readers’ language. Besides, you will find out some useful tips on how to translate your website into Spanish.
6 Incentives to Create a Spanish Version of Your Website
1. Win New Customers
According to the study made by Common Sense Advisory, 72.1% of consumers spend most or of their time on websites in their own language. An accurate and understandable translation of your webpage into Spanish makes it accessible to more people. But in the process, you must take into account all the nuances of this language. In short, make sure the translation is accurate.
You will automatically attract Spanish users’ attention to your products or services. Therefore, it may open a new stage in your business. Translating your site will facilitate understanding between the entrepreneur and the buyer. Also, it is much easier to influence people’s choices using their native language.
2. Gain Powerful Marketing Tool
Communicating with a Spanish audience in their mother tongue will bear some fruit. Not only in financial terms but also in marketing and improving brand awareness. Translation of your website into the third-most-popular language can become a cost-effective marketing tool. It will allow you to build a clientele of Spanish speakers.
3. Develop Customer Orientation
Your potential customers will appreciate you taking the time to learn their language. With just a little effort, you show your Spanish audience that you have thought of them enough to create a version of your website in their native language. If your clients understand that you care about them, they are inclined to deal with you much more.
4. Build the Trust
For many people, making purchases over the internet is a matter of trust. If you contact your customers in their native language, they will feel more confident in you.
Moreover, a multilingual webpage, if well thought out, helps overcome potential cultural barriers. The ability to search and interact in a native language places the user in the comfort zone. Translation of your site to Spanish is the most effective way to establish an emotional connection with existing clients.
5. Demonstrate The International Nature of Your Business
A multilingual website looks more trustworthy. You demonstrate that you think, work, and do business internationally. It will prove that you are interested in connecting with broader audiences on a deeper level. This way, your image will be more professional and credible.
6. Improve SEO
Multilingualism can improve your website’s ranking and visibility in searches. Also, a Spanish-speaking user will be more likely to spend time on your website. This will, in turn, significantly decrease your bounce rate and improve SEO.
Main Ways to Translate Your Website into Spanish
1. Machine Translation
Most website owners can add the Google Translate widget in several clicks. In this case, a Google pop-up window will appear on your page, asking the users if they want it translated. This is a very convenient and free tool, however, the translation will not always be accurate.
2. Professional Translation
Nowadays, one of the best options for translating your website to Spanish is hiring an experienced translator.
3. Staff Translator
In this case, the translation is performed by an employee of the website owner company. It’s very important to ensure that content looks natural to a reader. Thus, the translator should have not only a good command of the Spanish language but also knowledge of the cultural background and technical and functional features of localization.
4. Freelance Translator
You can also find translators on the freelance platforms. It’s better to look for an expert with a good portfolio. The freelancer’s qualifications and reviews will serve as proof of their diligence. This way, you can expect a high translation quality. Nevertheless, note that when your website contains information that requires professional understanding, such as legal or technical themes, a translator may not be enough. Other specialists in the field may be involved in the project.
5. Translation Agency
A company specializing in translations is distinguished by a comprehensive approach to work. Important advantages of working with a translation agency are the level of experience and the high speed. Accurate and localized translation will be easily perceived by your audience. The main drawback is the price. A professional translation will cost you much more than a freelancer.
6. Use a Website Builder
When it comes to creating a webpage in multiple languages, not all services are the same. Builders such as Wix, Weebly, and Squarespace are gaining recognition. They provide some excellent tools for creating multilingual sites. However, each of them has its own procedure and level of complexity.
Numbers estimated by the U.S. Census Bureau show that by 2050 the United States will have 138 million Spanish speakers. With the internet being able to unite users into a global community, almost endless opportunities are opened. Although taking your business to a new level still takes some work and barriers to overcome. So, why not let your website say “Hola!” already today?